Nandini Agarwal
Nandini Agarwal
Content Marketer

Nandini is a dynamic Content Marketer at Alpha.one with a passion for uncovering the intricate patterns of consumer behavior. Her deep-seated interest in the inner workings of the human mind led her to pursue a Master’s degree in Psychology, specializing in Cognitive Neuroscience. This robust academic background provides her with a unique perspective in the field of Neuromarketing.

Nandini’s expertise shines through in her articles, where she demystifies complex concepts and makes them accessible to all. She aims not just to inform but to foster a deeper understanding among her readers, breaking down the intricacies of topics like Neuromarketing and general marketing strategies into simple, engaging language.

Her work is driven by a genuine curiosity to explore and explain the subconscious factors influencing consumer behavior. She thrives on answering readers' questions, sparking discussions, and diving into unique, thought-provoking concepts that ignite her creativity.

Nandini is not just about theory; she enjoys conducting experiments to see what actually works in the real world, blending her scientific insights with practical applications. This hands-on approach keeps her content fresh and innovative, often sparking unique ideas and discussions.

Articles by Nandini:

  • Neuromarketing: Exploring the psychological underpinnings of consumer behavior and how brands can leverage these insights.
  • General Marketing Topics: Offering valuable perspectives on a range of marketing strategies and trends.

Connect with Nandini:

Recent Posts

someone holding a tiny dart-board, with the arrow placed in the middle and on the right side the words ADS are written vertically
Marketing
7 Essential Rules for Achieving the Perfect Balance Between TV and Online Video Ads in 2024

Learn the 7 rules for balancing TV and online video ads in 2024. Learn about adapting to changing viewer habits and maximizing reach and cost-effectiveness

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
A graph on a wooden table, with a person pointing at a chart with their pen
Marketing
Attention Metrics: Is this a better measure of advertising success than performance metrics?

Unsure how to measure marketing success? This blog unveils the best strategy and explores current trends that will reshape your metrics approach.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
New York times square with big advertisement billboards
Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Nandini Agarwal
Nandini Agarwal
Oct 10, 2024
A person holding thee emojee faces in their hand. The faces being sad, happy and neutral.
Marketing
Affect Heuristic in Your Ads: How Buyers Make Decisions Based On Emotions

Are emotions crucial in ads? Discover how big brands leverage emotions to make history in advertising. Learn about affect heuristic and its practical uses.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024
A girl starting at her computer screen, touching her eye glasses with one hand, looking focused
Marketing
Why measuring Attention is one of the smartest and simplest things you should be doing

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Nandini Agarwal
Nandini Agarwal
Jun 21, 2024

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