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Frequently asked questions

Not sure where to start? We're here to help!

How does the accuracy expoze.io compare to traditional eye-tracking research?

Good question! The expoze.io saliency prediction model (the system behind our predictions) has been externally evaluated using the MIT/Tuebingen Saliency Benchmark. expoze.io received a score of 0.87, which is higher than many competing solutions, and very close to the score of traditional eye tracking research of 0.92 (note: this is with infinite participants and in optimal lab conditions). Meaning that, compared to the most optimal traditional eye-tracking studies, our platform is 95% accurate!

Don't believe us? Take a look yourself!

Is the technology behind expoze.io scientifically valid?

Being part of alpha.one, we take great pride in our scientific background and validation. Everything we do, we base on solid scientific research. Our platform is no exception.The technology used in our platform is based on solid computer vision research and results in an accuracy of 95% when compared to traditional eye-tracking, according to the MIT/Tuebingen Saliency benchmark.

Want to learn more about the science behind expoze? Check out our scientific validation page

What would be the outcome when I process an image?

Our platform generates a heatmap for each image you upload, allowing you to directly identify what draws attention. This heatmap can then be analysed using Areas of Interest to quantify areas on specific regions in the image. In the advanced features plans we also offer inverted eye-tracking as well as custom heatmap settings, allowing you to customize the look and feel of the generated heatmap.

Interested in more info? Check out our Knowledge Base!

Why is predicting attention important?

If people don't see your content/design, they're not going to see all the wonderful things you have to offer.

Think about how much visual stimuli you are exposed to on a daily basis. Humans are overwhelmed with visual clutter, all competing for our very limited attention span - which is decreasing. Our brains help us out by filtering out a lot of the clutter, but how can you make sure your message is not the one being filtered out?

The first step to take here is to make sure your visuals are salient or 'standing out'. This is a mostly subconscious process, so it can be hard to objectively measure without complex neuroscientific methodologies and tools. However, with expoze, these complex tools are no longer required.

Why not get started free? You've got nothing to lose.

What does the Area Of Interest value tell me?

Areas of interest (AOIs) can be used to evaluate how well important elements in an image are able to grab attention. For instance, it can tell you how well a brand logo or a product grabs attention in an ad, or how well a call to action or a button grabs attention in a UX design. This can make it easier to compare designs.

If you generate a heatmap, we also calculate the salience of the added AOIs. The salience of an AOI can be interpreted as the prediction of how likely it is that the AOI will be seen, and is a value between 0-100%. Both the size of the AOI and the salience of the AOI affect the likelihood the AOI will be seen.

Interested in more info? Check out our Knowledge Base!

Do you offer one-off analysis for images or videos?

Currently we do not offer one-off analysis for images or videos as a standard service, but we are always open for a chat to see if we can solve your specific need or question. Feel free to get in touch if our current plans don't quite fit your needs.

I'm looking for the pricing for the api plan, where can I see this?

Due to the custom nature of the api, we don't have one standard price. If you're looking to get started with our api, please feel free to contact us

What if I have more questions?

Got a question that isn't covered here? No problem, our friendly support team is here to help! Simply send an email to our team at support@expoze.io with your question and we'll do our best to respond as soon as possible (during business hours).

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Frequently asked questions

Get smarter insights by testing your ads in context

Display Ad Testing Templates‍

Social Media Ad Testing Templates‍

Free YouTube Ad Test‍

Trusted by the most innovative brands

Frequently asked questions

Display Ad Testing Templates
‍

Social Media Ad Testing Templates
‍

Free YouTube Ad Test
‍