Discover how Sunweb shifted from gut instinct to a data-driven creative process with predictive AI. By embracing continuous experimentation and unlimited ad testing, they optimized their campaigns—improving attention, brand attribution, and message clarity.

This case study shows how Sunweb refined ads for YouTube and TV, driving measurable campaign results. You’ll learn how Sunweb:

• Ran unlimited creative iterations to refine ad performance
• Improved cognitive ease to boost viewer engagement and message clarity
• Increased brand attribution and ad recall with data-driven adjustments
• Streamlined their production process with AI-powered insights
• Validated creative choices with measurable impact across channels