Are emotions crucial in ads? Discover how big brands leverage emotions to make history in advertising. Learn about affect heuristic and its practical uses.

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Let's examine why measuring attention is one of the smartest and simplest things you can do.

Why is our attention span decreasing? Do we now have the attention span of a goldfish? Find out the surprising answer.

Discover how 3D billboards captivate real-world attention, why brands love them, and see the best examples of this eye-catching advertising trend.

Nowadays, attention is one of the most crucial things to understand for businesses and organizations.

Discover the top 5 must-listen marketing podcasts for 2024. From secret growth hacks to brand-building stories—what insights will transform your strategy?

Discover the latest AI tools to enhance your content creation process. Check out our Interesting blog to stay ahead of the game in 2023.

Find out why neuromarketing professionals value memory retention. Ad testing shows brands who are remembered have a better chance of success

Discover how attention prediction platforms can enhance your marketing campaign. Test social media, display, and YouTube ads for maximum impact!

Your brand awareness will be greatly improved by using Instagram Reels, TikTok and YT shorts, these videos break through more than TV and digital videos

Explore how computers can learn to see like humans, revolutionizing industries like marketing and design. Discover more in our blog!