It's time to step up your YouTube advertising game!

Being the second-most visited website globally, with advanced targeting capabilities and a user-friendly platform, YouTube is a highly dependable platform for any advertiser looking to grow their digital reach, particularly among Millennials and Gen Z – with 91% and 95% of these groups respectively being YouTube users.

You've started advertising on YouTube but now what? How do you make sure you get the most out of that campaign? What can you do to ensure peak performance?

In this whitepaper, we’ve gathered all the information you need to know to take your YouTube ads strategy to the next level. Here’s a sneak preview of what you’ll find inside:

• How YouTube started and where it is now
• How the algorithm has changed over the years
• What makes a good YouTube ad
• The Attention economy: Insights into optimizing ads based on neuroscientific principles
• A deeper look at Google's ABCDs
• Neuroscience insights for YouTube advertisers
• Pre-flight testing and creative optimisation