A look at the technology behind our platforms

March 21, 2024
Visualisation of an artificial neural network (ANN) on a cover page
Coert van Gemeren
Written by

Coert van Gemeren

In short...

The artificial neural network powering expoze.io was first exposed to millions of images to learn to detect objects, and subsequently trained on thousands of images to learn to generate the correct attention heatmaps.

It uses all this experience when generating the attention prediction results for your image or video. That is why it is possible that when you click “create new heatmap” your attention heatmap matches real eye tracking results with an accuracy of 95%.

Download the whitepaper

Click here to read the whitepaper

Related Insights
audio VS video

Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

READ MORE
culture difference of greeting each other

Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

Is attention universal? This blog explores how neuroscience and culture shape ad perception, revealing what stays constant and what varies across regions.

READ MORE
two men arm wrestling with title battle of the brands banks edition

YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

READ MORE

Subscribe to our monthly newsletter.

Stay ahead of the competition with a monthly summary of our top articles and new scientific research.