Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

A woman sitting in front of her computer, distracted with her phone
Marketing
Duration-Based Attention Metrics: A Siren Song for Marketers?

Skip the Long Ads! Quality over Quantity for Attention Marketing. Learn how to craft impactful ads that resonate & ditch misleading duration metrics.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A mother with her two kids standing at a grocery store, all confused what to buy because of too many options
Marketing
Understanding Hick’s Law: How Can You Make Users Decide Quickly?

Want to make your customers buy faster? Hick’s Law can help you with that. Learn all about it with examples of big brands applying it.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A laptop which shows an AI bot in it with a stack of pencils kept on the left side of the laptop
Marketing
AI Marketing Automation: What You Need To Know

Looking for a smart strategy to enhance your marketing and productivity? Try AI marketing automation. Learn how you can use this and the tools available.

Daan van der Wiele
Daan van der Wiele
Dec 21, 2023
Las Vegas Sphere displaying different colors on it with the word "sphere" written on its center
Marketing
Is Las Vegas Sphere's Attention Marketing the Next Big Advertising Breakthrough?

Want to keep up with advertising marvels? Get tips for nailing attention marketing from the Las Vegas Sphere’s strategy.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A woman against yellow background wearing black VR headset
Marketing
What is Metaverse Marketing and How Can I Do It?

Learn about what it feels like to indulge in Metaverse Marketing and if your brand should start advertising in it.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
Drake's album cover with drake's picture in the background
Marketing
Drake's 'For All The Dogs' Album Release: A Lesson in Attention Marketing

Market like Drake's 'For All The Dogs' & become #1 in attention marketing!

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
someone holding a tiny dart-board, with the arrow placed in the middle and on the right side the words ADS are written vertically
Marketing
7 Essential Rules for Achieving the Perfect Balance Between TV and Online Video Ads in 2024

Learn the 7 rules for balancing TV and online video ads in 2024. Learn about adapting to changing viewer habits and maximizing reach and cost-effectiveness

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A lens with an iphone in the middle where a girl is recording herself. The lens has a huge youtube shorts logo in the middle
Marketing
How Does The YouTube Shorts Algorithm Work?

Explore the inner workings of the YouTube Shorts Algorithm in 2023. Uncover strategies to make your Shorts stand out and boost visibility.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A graph on a wooden table, with a person pointing at a chart with their pen
Marketing
Attention Metrics: Is this a better measure of advertising success than performance metrics?

Unsure how to measure marketing success? This blog unveils the best strategy and explores current trends that will reshape your metrics approach.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
New York times square with big advertisement billboards
Marketing
What Is Attention Marketing?

Master attention marketing for success. Learn to leverage it in marketing with real-time examples.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A person holding thee emojee faces in their hand. The faces being sad, happy and neutral.
Marketing
Affect Heuristic in Your Ads: How Buyers Make Decisions Based On Emotions

Are emotions crucial in ads? Discover how big brands leverage emotions to make history in advertising. Learn about affect heuristic and its practical uses.

Nandini Agarwal
Nandini Agarwal
Dec 11, 2023
A girl on a yellow background looking confused
Marketing
Why Your Ad Isn't Receiving Enough Attention; Our Chat with Klaas Weima

Learn from Klaas Weima, best-selling author on why it's becoming harder to get our audience's attention. And six key attention triggers for your next ad.

Daan van der Wiele
Daan van der Wiele
Dec 21, 2023

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