Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

2 people arm wrestling and battle of the brands, automotive edition written in the center
Marketing
YouTube AdWars: Battle of the Brands - Automotive Edition

We compared YouTube ads from 4 top automotive brands—Hyundai, Zeekr, Mazda, and Nissan—to see which performs best on junbi’s ad platform.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
February 28, 2025
audio VS video
Marketing
Why Visuals Beat Audio in Advertising: A Deep Dive into Marketing Impact

Visuals dominate ad effectiveness by grabbing attention instantly. Learn why strong branding and design drive recall, even when ads are watched on mute.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
February 14, 2025
culture difference of greeting each other
Marketing
Psychology of Advertising: How Cultural Differences and Subconscious Behavior Shape Ads

Is attention universal? This blog explores how neuroscience and culture shape ad perception, revealing what stays constant and what varies across regions.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
February 7, 2025
two men arm wrestling with title battle of the brands banks edition
Marketing
YouTube AdWars: Battle of the Brands-Banks Edition

We compared YouTube ads from 4 top bank brands—ABN AMRO, Revolut, Barclays, and Lloyds—to see which performs best on junbi’s ad platform.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
January 23, 2025
two people doing arm wresting and "Battle of the Brands, Christmas Ads Edition" written in the middle of the image
Marketing
YouTube AdWars: Battle of the Brands - Christmas Ads Edition

Which Christmas ad will win the battle for attention? Find out as top brands go head-to-head in junbi's festive YouTube AdWars!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
December 19, 2024
A man holding the Coca-Cola bottle from the AI-generated Christmas ad of Coca-Cola
Marketing
Coca-Cola’s AI Ad Backlash: Easy Fixes That Could’ve Turned It Around

Marketers, want to see how AI ads really perform? We dissect Coca-Cola’s AI Christmas ad, fix its flaws, and reveal how small tweaks drive big results.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
December 3, 2024
Nick Asbury
Marketing
"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 29, 2024
Logos of different brands
Marketing
What Are Brand Assets? 18 Key Types with World-Famous Examples to Boost Your Marketing

Explore 18 powerful brand assets that make companies unforgettable. From logos to jingles, see how they create trust and emotional connections!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 26, 2024
Jenni Romaniuk
Marketing
Exploring Brand Health with Jenni Romaniuk

Explore insights from branding expert Jenni Romaniuk on brand health, tracking success, and building effective strategies for lasting brand growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 19, 2024
Les Binet
Marketing
Understanding Marketing Effectiveness with Les Binet

Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 13, 2024
A person confused thinking what should he choose?
Marketing
Ad Testing: Traditional vs. AI – Which Delivers Better Results?

Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 11, 2024
A cutting board with a cabbage cut in half, that looks like a brain and the knife on its side
Marketing
How Might Businesses Use Cognitive Biases To Their Advantage

Learn how businesses can use cognitive biases to influence decisions, boost sales, and create stronger customer connections.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
October 15, 2024

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