Marketing

The latest insights and expert resources on all things marketing, neuromarketing and advertising

A man holding the Coca-Cola bottle from the AI-generated Christmas ad of Coca-Cola
Marketing
Coca-Cola’s AI Ad Backlash: Easy Fixes That Could’ve Turned It Around

Marketers, want to see how AI ads really perform? We dissect Coca-Cola’s AI Christmas ad, fix its flaws, and reveal how small tweaks drive big results.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
December 3, 2024
Nick Asbury
Marketing
"Purpose Is Not the Point": Nick Asbury on Why Brands Should Rethink Their Mission

Nick Asbury challenges the "purpose movement" in marketing. Discover why he thinks brands should focus on creativity over activism in this candid interview

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 29, 2024
Logos of different brands
Marketing
What Are Brand Assets? 18 Key Types with World-Famous Examples to Boost Your Marketing

Explore 18 powerful brand assets that make companies unforgettable. From logos to jingles, see how they create trust and emotional connections!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 26, 2024
Jenni Romaniuk
Marketing
Exploring Brand Health with Jenni Romaniuk

Explore insights from branding expert Jenni Romaniuk on brand health, tracking success, and building effective strategies for lasting brand growth.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 19, 2024
Les Binet
Marketing
Understanding Marketing Effectiveness with Les Binet

Explore Les Binet's insights on balancing short-term wins with long-term brand growth for effective marketing strategies that drive real results.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
November 13, 2024
A person confused thinking what should he choose?
Marketing
Ad Testing: Traditional vs. AI – Which Delivers Better Results?

Curious about which ad testing approach suits your brand? Explore the pros, cons, and costs of AI vs. traditional methods for effective ad optimization.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
November 11, 2024
A cutting board with a cabbage cut in half, that looks like a brain and the knife on its side
Marketing
How Might Businesses Use Cognitive Biases To Their Advantage

Learn how businesses can use cognitive biases to influence decisions, boost sales, and create stronger customer connections.

Daan van der WieleDaan van der Wiele
Daan van der Wiele
October 15, 2024
A laptop showing the junbi platform with Samsung ad results
Marketing
How to Interpret junbi.ai’s Results and Elevate Your Ad Performance

Learn how to optimize your ad in minutes using junbi.ai scores. Make small changes for big improvements without the need for a complete ad overhaul!

Nandini AgarwalNandini Agarwal
Nandini Agarwal
September 24, 2024
Two girls looking at a laptop with data on it
Marketing
How to Use AI in Digital Advertising and Why It’s a Must

Learn how to easily merge AI with digital advertising and stay ahead of the game! Boost performance, creativity, and efficiency with cutting-edge AI tools.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
September 6, 2024
Two men arm wrestling and YouTube AdWars, food delivery edition written on the center of the image
Marketing
YouTube AdWars: Battle of the Brands - Food Delivery Edition

We compared YouTube ads from 4 top food delivery brands—Zomato, Glovo, DoorDash, and Uber Eats—to see which performs best on junbi’s ad platform.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
September 3, 2024
A girl with a computer screen attached to her head, looking like AI
Marketing
The Future of Marketing: Why You Need Creative Automation to Stay Ahead

Discover how creative automation with AI tools like junbi and expoze can boost productivity, cut costs, and keep you competitive in a fast-evolving market.

Nandini AgarwalNandini Agarwal
Nandini Agarwal
August 29, 2024
Two phones showing A/B testing
Marketing
Ad Testing: Boost Your Ad Production Speed by Testing Ads During Ad Creation

Speed up ad production with ad testing! Discover how to test ads effectively and explore the top tools available today.

Coen Olde Olthof, founder of alpha.oneCoen Olde Olthof, founder of alpha.one
Coen Olde Olthof
August 6, 2024

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