Glossary

CTAs prompt specific actions like 'Sign up now' or 'Buy today,' designed to drive user engagement and conversions in marketing content.

The process of improving an ad campaign's performance by making adjustments based on data and feedback.

Captions and text overlays enhance videos with additional information, subtitles, or visual elements, aiding accessibility and guiding viewer attention.

A small software program you can add to the Chrome browser to add extra features or functionality, like blocking ads or saving passwords.

A tool in the Google Chrome browser that lets you see and modify the code of a webpage, useful for web developers to debug and test sites.

The percentage of people who click on a link or ad after seeing it. For example, if 100 people see an ad and 10 people click on it, the CTR is 10%.

The practice of multiple people watching the same content together, often in shared spaces like households.

Cognition encompasses mental processes like thinking, memory, problem-solving, and decision-making, gained through thought, experience, and the senses.

Smart TVs and streaming devices connected to the internet, enabling users to stream content from services like Netflix, Hulu, or YouTube.

Consumer behavior studies how individuals or groups select, purchase, use, or dispose of products, considering factors like culture and psychology.

A plan for creating and sharing content to achieve specific goals, like increasing audience engagement or growing your channel.

Showing ads to people based on the type of content they are currently viewing or have viewed before.

Evaluating how well an ad performs in different contexts or environments, like different websites or apps, to see where it works best.

A group in an experiment that does not receive the treatment or change being tested, used as a baseline to compare results.

In marketing, 'conversion' denotes a user taking a desired action like clicking a link or purchasing a product, gauging marketing success.