Glossary

Strategies used to increase the percentage of visitors to a website who complete a desired action, like buying a product or signing up for a newsletter.

A measurement that tracks how often a specific action, like a sale or sign-up, happens on your website or app.

The amount an advertiser pays each time someone clicks on their ad.

The amount an advertiser pays each time someone views their video ad.

The content and design of advertisements, which can significantly impact the success of digital campaigns.

DeepMind AI, owned by Alphabet, specializes in advanced AI technologies like deep learning and reinforcement learning to solve complex problems.

Visual ads that appear on websites, often as banners, images, or videos, designed to attract attention and drive traffic.

People who start using a new product or technology soon after it is released, often before it becomes widely popular.

Engagement measures user involvement with a product or content, including likes, comments, shares, clicks, or time spent on a website or app.

The group in an experiment that receives the treatment or change being tested, compared against the control group.

The different conditions or changes introduced in an experiment to see how they affect the outcome.

Factors that are not being tested in an experiment but could affect the results if not controlled.

Frame-by-Frame Ad Breakthrough Score evaluates ad effectiveness by analyzing attention and engagement on a frame-by-frame basis, guiding optimization.

The Google Ecosystem comprises products like Search, Gmail, Drive, YouTube, Ads, Analytics, Maps, Home, and more, creating a seamless digital environment.

A free tool that shows how often people search for specific topics on Google, helping you see what’s popular over time.