Glossary

A proposed explanation for a phenomenon that can be tested through experimentation.

Ads that appear before, during, or after YouTube videos and can be skipped by viewers after a few seconds.

Ads that appear within video games, like billboards in a racing game or branded items used by characters.

Keywords describe video content to help with search. Hashtags are short phrases with a # symbol to categorize and make content more discoverable.

Premium ads that appear at the top of the YouTube homepage, designed to get a lot of attention quickly.

Advertisements specifically designed for smartphones and tablets, often appearing in apps or mobile web browsers.

A study that combines neuroscience and marketing to analyze brain activity, helping marketers understand consumer behavior and purchasing decisions.

A constantly updating list of new content, such as posts or articles, on social media platforms like Facebook or Twitter.

Non-skippable ads must be watched in full without the option to skip, ensuring viewers receive the complete message intended by advertisers.

Advertisements that appear on the internet, such as on websites, social media, or search engines.

Video ads that appear outside of YouTube, such as on websites or in mobile apps, often auto-playing when they come into view.

Overlay Ads are semi-transparent, appearing on the lower part of a video screen while playing. They offer non-intrusive ad presentation.

A small software add-on that enhances the functionality of a web browser or application, often used to add new features.

Testing an ad or content before it’s officially released to see how well it performs and make improvements if needed.

A website where people can discover and share new products, mainly tech-related, and discuss their features and benefits.