Glossary

Video ad formats, like pre-roll, mid-roll, and post-roll ads, offer various benefits, allowing advertisers to tailor their approach to audience preferences

A marketing effort using videos to achieve specific goals, like increasing brand awareness or driving sales.

In-stream ads on platforms like YouTube appear alongside video content, featuring a thumbnail and text to invite users to click and watch.

How quickly your video gains views after it's published, indicating initial audience engagement.

"Viewed" means someone watched your video. "Swiped away" means someone skipped your video before it finished.

The ways in which viewers engage with content or advertisements, such as liking, commenting, sharing, or clicking on them.

The period of time during which a viewer watches content continuously, whether it's a single video or a series of videos.

Visual clutter occurs when there are excessive elements in a space, making it hard to focus. It can overwhelm viewers and hinder communication.

A record of all the videos you've watched on a platform like YouTube, which helps recommend similar content to you.

The total amount of time viewers spend watching a video. Longer watch time can boost a video’s ranking in recommendations.

Anything that makes it harder for users to navigate or use a website, such as slow load times, confusing layouts, or too many pop-ups.

These are advertisements that run on YouTube. They can appear before, during, or after videos, or even on the YouTube homepage.

A feature in YouTube that gives detailed statistics about your videos and channel, such as views, watch time, and audience demographics.

YouTube Shorts are brief vertical videos, 60 seconds or less, optimized for mobile viewing. They rival TikTok, offering fun features for creators.

YouTube Shorts Ads play within the Shorts format, offering advertisers short video clips between Shorts to reach targeted audiences effectively.